Lansing-based Redemption Cannabis already markets several popular Driven Grow products under its brand. This new investment will allow Redemption to increase product offerings to the 72 Michigan provisioning centers that it supplies to, including new cannabis strains that will be introduced later this summer. In addition, the investment will support Redemption Cannabis’ expansion into new states later this year.
“This is an ideal match because both of our companies already have a great working relationship and place activism and social justice at the heart of what we do,” said Redemption CEO Ryan Basore. “We are both independent companies going toe-to-toe with the big multi-state operators and, unlike many of them, we are debt-free, profitable and in it for the long haul.”
Basore and Driven Grow CEO Drew Driver started their careers in the cannabis industry as caregivers in the early years of Michigan’s medical marijuana caregiver program. The pair first met in 2010 and have been working together on cannabis reform issues ever since. Basore and Driver were also separately targeted by law enforcement and convicted of crimes for their roles as caregivers. After serving their punishments, Basore and Driver have been committed to helping to right the wrongs of cannabis prohibition.
Redemption Cannabis dedicates 10% of its proceeds to helping people harmed by decades of cannabis prohibition. The Redemption Foundation was created by Basore to help people impacted by the War on Cannabis and is currently supporting the Great Lakes Expungement Network to help cannabis offenders take advantage of Michigan’s Clean Slate Law and clear their records.
“Our team at Driven Grow have been big fans of the Redemption brand, and not just because we supply some of their products,” said Driven Grow CEO Drew Driver. “Redemption puts helping people at the center of everything it does, and with this investment we are able to be an even bigger part of their mission. That’s something our entire team is extremely proud of.”
In addition to the investment from Driven Grow, Redemption was pleased to announce Kyle Corey’s participation and 4% stake in Redemption Cannabis. Like Basore, Corey was also targeted by federal prosecutors as a member of “The Okemos 7.”